Our data for interest and behaviour targeting is collected from our 9Tribes, which is Nine’s audience segmentation comprising 68 audience segments across nine’s verticals.
Our tribes are based on incredibly rich and credible data from our authenticated
users enabling partners with the best targeting capability of any local
Australian media organisation.
They have been built using Nine’s addressable data set and the billions of first
party data signals captured from Australians interacting with our content
universe, through every touch point, every month.
When creating your campaign you can select from the below categories - Click the drop down to see more
