Our data for interest and behaviour targeting is collected from our 9Tribes, which is Nine’s audience segmentation comprising 68 audience segments across nine’s verticals.
Our tribes are based on incredibly rich and credible data from our authenticated
users enabling partners with the best targeting capability of any local
Australian media organisation.
They have been built using Nine’s addressable data set and the billions of first
party data signals captured from Australians interacting with our content
universe, through every touch point, every month.
When creating your campaign you can select from the below categories - Click the drop down to see more
Auto
Commercial Vehicle Intenders
Electric Vehicle Intenders
European Car Intenders
Premium SUV Intenders
SUV Intenders
Small Hatchback Intenders
Dining
Fast Food Consumers
Restaurant Diners
Food
Foodies
Grocery Buyers
Grocery Buyers With Kids
Health Food Consumers
Retail
Camera and Photography Shoppers
Children's Apparel Shoppers
Computer and Software Buyers
Consumer Electronic Buyers
Department Store Shoppers
Furniture Buyers
Home Improvement Spenders
Men's Fashion Shoppers
Office Supplies Purchasers
Online Shoppers
Pharmacy Visitors
Sporting Goods Shoppers
Women's Fashion Shoppers
Services
Accounting and Legal Service Users
Cleaning and Exterminating Service Users
Dry Cleaning and Laundry Service Users
Sport
AFL Fans
Cricket Fans
Golf Fans
NRL Fans
Netball Fans
Sports Fans
Tennis Fans
Travel
Adventure Travellers
Budget Travellers
Cruise Enthusiasts
Domestic Travellers
Family Travellers
Global Event Traveller
Holiday Spenders
Hotel Stayers
Indulgent Foodie Travellers
International Travellers
Luxury Cruisers
Luxury Experential Travellers
Pet Travellers
Retiree Travellers
Short Stay Holiday Travellers
Sustainable Eco Traveller
Travel Intenders
Wine Region Explorers
Travel
