Creatives

Creatives are the actual ads shown to your audience. You can add as many creatives as you like, and you can add them at any time.

You can upload your own video creative, generate a unique video using AI or use a creative that you have used in a previous campaign.

Before your ad can be shown to audiences it is reviewed by the publisher and either approved or rejected. You will find the publisher’s Creative Approval Policy in the creative wizard.

Creative types

There are 4 types of creatives you can use for your campaigns.

• Video ads
  Video ads are eye-catching, entertaining, and great for telling a complex story that an image ad which is static simply can’t do.

• VAST video tag
  If you have a creative that is already created and hosted from an agency grab the URL link and post it within the campaign wizard.

• AI generated ads
  AI generate ads are a special type of ad which will adopt to the look and feel of your company website. Simply copy and paste your company website into the AI generator and watch as the AI pulls images and branding to generate a unique and custom ad. You can make adjustments and edits to customise the feel and story of the ad.

• Creative library
  Your home base of all your creatives (pending, rejected, approved) simply choose a creative that you like from a past campaign to reuse for a new campaign.

Add your Creatives

You can add creatives from the Create Campaign wizard and from the Campaign details.

Create Campaign > Creatives > +New Creative.

Campaign dashboard > Select campaign > Creatives > +New Creative

Creative Type

In this step you choose if you want to create a new ad or use a creative you have previously used.

Upload your Creative

If you already have the ad you want to use, this option is for you. You can upload:

• Upload your Video Creative
  Finished video ads at a fixed length between 15 and 30 seconds.

• Upload VAST Video Tag

Choose this when your ad is served by a third party provider. How to use Third Party scripts here.

Creative Builder (AI generator)

The AI generator will use multiple templates alongside your business website to create a video 15 second or 30 second long. You can edit texts and images separately and have full control over which images and sizes you want to use.

Use from your Creative Library

If you want to use an ad you have used before, in your Creative Library you find all creatives you have created. You can use this as a fast track to add an already approved creative, or copy an ad you have used before without having to re-create it from scratch.
All about your Creative Library here.

Creative statuses

After adding your creative to your campaign, each creative must be approved before your ad can be shown to audiences.

Here are all creative statuses and how they affect your workflow:

Creatives statuses

• When you first add a creative it is in DRAFT status.

• When a new campaign is confirmed/payed by you, or you add a new creative to an existing confirmed campaign, the creative is UNDER REVIEW.

• For creatives Under Review, the publisher will get both an in app and email notification about it, and your creative will be either Approved or Rejected.

• You will be notified by email if your creative is approved or in case of rejection, the reason why it was not approved. If your creative is rejected you can copy it and make changes or add a new creative.

• Approved creatives automatically go to ACTIVE.
  Active creatives are ready to be served after campaign start date.

• ACTIVE creatives can be PAUSED and RESUMED by you at any time.

• If all creatives under a campaign are paused the campaign status will change to PAUSED.

• For uploaded Video creatives there is an additional status PROCESSING.
  During Processing the publisher is making sure your video is entered in the ad-server correctly.

• When you use an already Approved creative from your Creative Library, the creative will automatically be approved for all campaigns where you use it.

When is my campaign live?

A campaign will automatically be LIVE when the Start date is reached and at least one creative under the campaign is APPROVED. Approved creatives under a campaign are shown with status ACTIVE.

When a campaign is LIVE all ACTIVEcreatives under the campaign will be shown to your audience.

Pause/Resume creatives

You can pause any creative at any time. Pausing means the ad will stop being shown to anyone.

You can pause individual creatives or pause all of them by pausing the campaign.

Pause all creatives in a campaign

1. Select a LIVE campaign you wish to pause.

2. On the Campaign details page select Pause from the status drop-down.

   

3. When you pause a campaign, all creatives for the campaign will stop being shown to anyone.

4. The campaign status changes to PAUSED.

Pause individual creatives

1. Select a LIVE campaign.

2. On the Campaign details page select the tab Creatives.

3. Select the Pause icon on any ACTIVEcreative you wish to pause.

   

4. When you pause an individual creative, the creative status changes to PAUSED.

5. If your campaign was LIVE, and this was the only ACTIVE creative, the campaign status also changes to PAUSED.

IMPORTANT NOTE FOR RE-USED CREATIVES

If you have re-used a creatives on multiple campaigns, the creative will be paused only on the campaign you are pausing it from. The creative will continue being shown to audiences on the other campaigns.

Resume a paused campaign

1. If a campaign is paused you have to Resume it before your ads can be shown again.

2. Open Campaign details on any PAUSED campaign and select Resume from the status drop-down.

3. If the campaign start date has passed, the campaign status changes to LIVE and all ACTIVE creatives for this campaign will start being shown to your audience.

Resume paused creatives

1. You can Resume a paused creative whenever you like. When you do, the creative status changes to ACTIVE.

2. If the campaign was PAUSED you have to select Resume from the campaign status drop-down before your ads will be shown again.

3. ACTIVE creatives will again be shown to your audience when the campaign is LIVE.

   

REMEMBER!
Paused campaigns must be resumed by you manually before your ads will be shown again.